A fresh perspective and new visual identity for Adobe XD
by Adan Mahmood
Three years ago, we announced Adobe XD 1.0 at Adobe MAX 2017. Fast-forward to today, and XD is used by more than a million designers all around the world. We couldn’t be more humbled by the overwhelming support from the community that we’ve had over the past few years. While we are proud of our progress so far, we know we have a long way to go and our team continues to work tirelessly to support designers everywhere.
The Adobe XD community is…incredible. It’s innovative and diverse, made up of designers from all over the world with a range of backgrounds and experience levels. From the world’s largest enterprises to innovative startups, agencies, and freelancers to individuals expanding their creative skill set and learning UI/UX design for the very first time, XD has become a go-to tool for designers of all shapes and sizes.
To celebrate these exciting milestones, we wanted to share some reflections on our journey thus far—and talk a bit about what you can expect from XD in the coming months and years.
A new evolution for Adobe XD
As XD has grown over the years, it’s become so much more than just a design tool. The way XD appeared across a myriad of surfaces—demos, tutorials, announcements, events, livestreams, and so much more—became fragmented and inconsistent. We needed to evolve the way XD represented itself to reflect our journey, create cohesion, and connect with our growing community.
So, we set out to do just that.
Our aspiration is to craft an identity that is energizing, human, global, and inclusive: One that resonates with designers of all shapes and sizes and invokes a sense of curiosity. We wanted to capture the essence of experience design, bringing a diverse set of ideas, concepts, components, and voices together to create something bigger. After working through dozens of different concepts and ideas (the good and the very, very bad) and considering feedback from many different stakeholders, we paired a casual yet empowering tone with a powerful, bold visual style that celebrates the imagination and creativity in user experience design.
Driven by a newly-formed team across product, marketing, and the Adobe Design organization, we started from scratch to reimagine how people experience XD from the ground up. Now, we’re excited to share this ongoing work with our community.
We’ll be rolling out this new look and feel across different surfaces in the coming months, and developing the brand as our product and the world of user experience design continue to evolve. Today, you can see the first iteration of this new brand direction on the XD web pages on Adobe.com, in emails in your inbox, and on our social media channels, with even more to come at Adobe MAX. Our team would love to hear your thoughts and feedback on the new direction.
23 Nov 2020 - Designing & Developments
18 Nov 2020 - Designing & Developments