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Navigating the Data Deluge: Understanding and Optimizing Network Traffic in the U.S.

By Ngen IT / 2023-09-19 / Topics : NETWORK MONITORING , INFRASTRUCTURE MANAGEMENT

Unlocking the NGen ITs: Deciphering the World of Network Traffic Analysis

In today's data-driven world, businesses in the United States are inundated with a staggering volume of network traffic. But just how much data are they grappling with, and what does it mean for their operations?

According to Statista, the average network traffic received by U.S. businesses reached a mind-boggling 178.21 billion gigabytes (GB), and this number is projected to surge to 224.08 billion GB in 2023. To put this in perspective, users in America generate a staggering 3.1 million GB per minute, akin to the chaos of rush hour traffic in bustling cities like Los Angeles, New York City, or Boston.

As professionals, both in-office and remote, continually connect numerous devices to their company's networks, IT and network administrators find themselves facing an arduous task in monitoring and managing this deluge of network traffic.

This topic dovetails with the letter N in our ABCs of ITIM series, focusing on Network Traffic Analysis. Below, we will delve into what network traffic analysis entails, how it functions, and the best practices that can help organizations harness its potential.

What is Network Traffic Analysis?

Network Traffic Analysis (NTA) is a powerful technique that involves the tracking and collection of network activity to identify security threats and assess overall usage patterns. NTA procedures provide organizations with comprehensive visibility across their entire network, enabling administrators to investigate various operations and pinpoint anomalies in downloads, inbound and outbound traffic, and more.

Best Practices for Network Traffic Analysis

Implementing effective NTA requires a strategic approach. Here are some best practices to consider:

Automation is Key: Seek NTA solutions with rule-based detection capabilities and automate the detection process to swiftly identify and protect critical network components.

Know Your Network: Understand your network's composition, including users, devices, third-party integrations, and security applications. This knowledge, facilitated by network traffic analysis software, enhances traffic management and issue resolution.

Implement Cybersecurity Policies: While visibility and automation are vital, cybersecurity policies remain essential. Define policies that align with your organization's needs and compliance requirements, with NTA software supporting enforcement.

Don't Skip Threat Detection: Choose NTA tools that incorporate threat intelligence features to bolster network security. Collaborate with security stakeholders to fortify your network's defenses and ensure regulatory compliance.

Integrate with Existing Solutions: Maximize efficiency by integrating your NTA tool with existing cybersecurity solutions. This integration empowers teams to extend their investigative and response capabilities across the network.

Continuous Training: Keep security, IT, and network teams well-trained to fulfill their evolving responsibilities and utilize NTA effectively in achieving their goals.

The Top Five Benefits of Network Traffic Analysis

Network traffic analysis offers numerous advantages. Here are the top five:

Troubleshoot Bandwidth Issues: Identify and resolve bandwidth utilization problems, ensuring optimal performance by addressing excessive bandwidth consumption.

Enhanced Network Visibility: Gain complete visibility into your network, including all connected devices and traffic, enabling proactive monitoring and issue detection.

Remove Bottlenecks: Proactively address traffic issues with automated alerts, freeing up IT professionals to focus on strategic projects.

Capacity Planning: Anticipate capacity-related challenges by tracking performance and utilization, leading to informed upgrades and investment decisions.

Rapid Security Issue Resolution: Quickly pinpoint the origin of security issues and, with automation, mitigate problems swiftly, reducing potential downtime.

For organizations seeking effective network traffic analysis tools, consider exploring Progress WhatsUp Gold. With its network traffic analysis module, WhatsUp Gold offers actionable NGen ITs into network traffic and bandwidth usage, helping administrators enforce policies, control costs, enhance security, and ensure the network's capacity aligns with business needs.

Unlocking the NGen ITs: Deciphering the World of Network Traffic Analysis

In today's data-driven world, businesses in the United States are inundated with a staggering volume of network traffic. But just how much data are they grappling with, and what does it mean for their operations?

According to Statista, the average network traffic received by U.S. businesses reached a mind-boggling 178.21 billion gigabytes (GB), and this number is projected to surge to 224.08 billion GB in 2023. To put this in perspective, users in America generate a staggering 3.1 million GB per minute, akin to the chaos of rush hour traffic in bustling cities like Los Angeles, New York City, or Boston.

As professionals, both in-office and remote, continually connect numerous devices to their company's networks, IT and network administrators find themselves facing an arduous task in monitoring and managing this deluge of network traffic.

This topic dovetails with the letter N in our ABCs of ITIM series, focusing on Network Traffic Analysis. Below, we will delve into what network traffic analysis entails, how it functions, and the best practices that can help organizations harness its potential.

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